Shahrukh Khan to set a new record with 'Ra.One'

Trust Shahrukh Khan to pull out all the stops to promote his films. And when the movie happens to be his dream project Ra.One, expect something new, unique and grandiose.

While actors normally begin promoting their films just a month ahead of their release, Shahrukh Khan is embarking on a unique pan-India promotional tour that will last as long as five months until the release of Ra.One on October 26 this year.

The campaign begins today in Mumbai and will soon travel to five cities: Delhi, Chandigarh, Indore and Ahmedabad. Shahrukh will soon unveil a promo of the film in the five cities.