Reggie Bush Dating Kim Kardashian Look Alike.

It’s a case life imitating art–or life imitating reality TV.

Or something. It’s so confusing.

Kim Kardashian’s ex, Reggie Bush, is now dating the woman who bears such a striking resemblance to the reality star, she was cast as a Kim Kardashian-like character in an Old Navy ad.

Model Melissa Molinaro scored a hit last February with “Super C-U-T-E” on YouTube, which has been viewed almost two million times. 

The video has Molinaro’s very Kardashian-ish character declaring, “This is real life, I’m not posing for a magazine, don’t ask me any questions until I’ve had my caffeine.”

The Kim lookalike also reads tabloids about herself, charms her way out of a traffic ticket while the paparazzi snap away, and shows off her ample derrière.

“To me it’s extremely flattering. She is a beautiful woman…That’s an amazing compliment,” Molinaro told E! News of the Kardashian comparisons earlier this year.Kardashian and Bush split not long after the Old Navy ad debuted, and now Kardashian is engaged to New Jersey Nets forward Kris Humphries.

For her part, Kardashian isn’t impressed with her doppelganger, “Kim knows about her and doesn’t care,” a source told Us Weekly.

Meanwhile, the running back for the New Orleans Saints football has kept mum on the subject. But on June 5th he tweeted, “Question of the night: what’s the difference between Love and Lust?”